Connect with us

Career Opportunities

Career Options after MBA in Marketing (2022)



Career Options after MBA in Marketing

Career options after MBA in marketing

Have you watched the popular Netflix series, Emily, in Paris? How do you think Emily got a chance to live her dream of working in the most beautiful city? The answer is very simple.

MBA in marketing management. A post-graduation in marketing gave wings to her dreams. If you’re wondering that this happens in movies, then let me correct you and guide you through some facts about job opportunities after MBA in marketing.

MBA is one of the most professional degrees of all time, and it incorporates both soft and hard skills. You can never be the same person once you’ve achieved this degree, and there is a guaranteed growth in self with this degree. Most colleges have a semester-wise curriculum, meaning that you will complete this degree in batches of 4 semesters, each lasting for six months, within a span of 2 years.

Two years of your life, for a lifetime of golden opportunities. Isn’t this truly a great marketing strategy in itself?

Career Options after MBA in Marketing

Career Options after MBA in Marketing

Now, before you confuse sales with marketing, let me help you with simple examples that will give you a better picture. You must be familiar with the Mentos ad, ‘dimag ki bati jalade’. This is purely the result of marketing. Mentos came up with this in 2015, when they wanted to increase the price of their product and retain their old customers. With this well-executed marketing plan, they were not only able to retain their old customers but also gained new customers by targeting the age group of 15 to 24yrs. They were able to achieve sales significantly ahead of their target.

So, marketing drives your sales, and they are not the same, but one supports the other.

What are the career options after MBA in marketing?

The advent of globalization pushes countries away from boundaries to conquer what no one could have imagined. Companies to establish in foreign lands need a solid marketing base. With such an expansion in the global market, MBA marketing graduates definitely have a promising career. The job profiles after MBA in marketing are not limited, as there are so many opportunities and roles that fit this profile.

If you have good problem-solving skills, goal-oriented behavior and can manage not to break a sweat in times of stress, then you would just be meant for this role. These skills act as your added benefit over the others.

Let us look at the most common job opportunities after MBA in marketing:

  • Marketing Manager
  • Brand Manager
  • Asset Manager
  • Media strategist
  • Media manager
  • Product Manager
  • Head of Digital Marketing
  • Online marketing
  • Retailing Management
  • Analytical Marketing
  • Competitive Marketing
  • Advertising Management
  • Digital Media Analyst
  • Channel Head
  • Public relations manager
  • Social media manager

We will discuss a few opportunities and job roles in detail:

1. Marketing manager

The responsibility of a marketing manager includes making deals and promoting them to businesses and customers in order to sell the company’s business ideas and the product to customers. The role holds its position at varying levels, and it can be limited to a single product, a line of products, a brand, or even the entire organization.

This role demands you to be a quick and smart decision-maker. A good hand in research will act as a plus in order to excel in the field.

Salary range: INR 2.91 lakhs per annum to 20 lakhs per annum.

2. Product manager

The main role of a product manager is to identify the customers’ needs and make suggestions for product development according to the customer needs. This involves a deep understanding of the market industry, a clear view of research, and a great approach towards solutions. A product manager needs to keep in mind the objectives of a company and design a product that satisfies customer needs and brings greater achievement to the company. The item research process, new product offerings, and a touch of innovation are the perfect equation for this role.

Salary range: INR 8.84 lakhs per annum to 15 lakhs per annum.

3. Brand manager

The role of a brand manager seems interesting and fun, as everyday challenges would be different. This role needs you to protect and maintain the brand’s integrity and act as the guardians of the brand in every aspect. They work to increase brand approval and respect by the customers. A brand manager plays a critical role in either formatting the vision and mission of the company or maintaining and conveying the same to the customers if it already exists.

Multi-tasking is a huge requirement for this role, as you will be required to work with multiple teams and departments simultaneously. Critical business decisions could depend on you, and your performance would be measured in the leads you generate or the customers you attract.

Salary range: INR 2.84 lakhs per annum to 30 lakhs per annum.

4. Digital marketing head/ Social media manager:

A digital marketing head is a new demand in the market. With everything going digital, every company is very much in need of an expert in this field. This role requires you to know all present trends, technologies, and tools used in the market. You will have to be up to date in research and work towards outrunning your competitors. Your everyday tasks would include coming up with ideas, planning their execution, and delivering them with a constant understanding of algorithms.

A social media manager and a digital marketing manager are required to work on similar objectives. Still, the role of a social media manager gets limited and is specified only to social media. They need to work to increase the views, page traffic, account reach, followers, interaction, product launches, and customer interactions. Running online campaigns enhancing brand awareness and increasing sales would be your everyday to-do list.

Salary range (Digital media marketer): INR 3 lakhs per annum to 19 lakhs per annum.

Salary range (Social media marketer): INR 3.5 lakhs per annum to 8 lakhs per annum.

5. Public relations manager

A PR manager needs to have good communication skills. This job will need you to coordinate and manage profitable public relations for the organization. Working with multiple departments and getting work done with the available resources is an ideal skill that this job appreciates. Strategizing to get better media relations and marketing communications will be one of the tasks.

Stakeholders are of important value to the company. It would be the job of a PR manager to deal profitably with the stakeholders and partners, ensuring no damage of any sort to the company’s corporate image, brand, or organization.

Salary range: INR 4 lakhs per annum to 9 lakhs per annum.

These are the five topmost profiles in demand in the market by the companies. Starting a career after MBA is not difficult as there are numerous opportunities, and the field is filled with exciting projects, tasks, and responsibilities. If you enjoy the adrenaline rush of decisions, simultaneous dealing with many people, and the rush of delivering tremendous results, then this role is perfectly tailored for you.

You will surely not regret a career in MBA marketing, as if you dedicate yourself to this field, you can expect steep growth in your graph of success in a shorter period when compared to other fields. Once you are great with your skills, deal-breaking, and delivering results, industry giants will surely have their hawk eyes on you, all ready to take you in as an asset with salary hikes that you wouldn’t have otherwise dreamt off.

So, if you are wondering whether to go ahead with MBA in marketing, then this article should be more than enough to guide you. Needless to say, the amount of job security and pay is incomparable to other industries. You’ve got a wide range of opportunities waiting for you after an MBA in marketing and get all set to grab them.

other resources

Career after MBA in Marketing

Read our resources at Career Gear Up blog

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Career Opportunities

Exploring the Decline in Indian Students Interest in Engineering and Its Implications



Exploring the Decline in Indian Students Interest in Engineering and Its Implications

Exploring the Decline in Indian Students Interest in Engineering and Its Implications

In recent years, a concerning trend has emerged in India’s education sector: a gradual decrease in the number of students opting for engineering and technology courses. This decline is not just a statistical blip; it signifies a significant shift in educational preferences and career aspirations among Indian youth. In this article, we delve into the underlying reasons behind this trend and discuss its broader implications.


The Numbers Speak: A Decline in Engineering Enrollments

The statistics paint a clear picture: enrollment in BTech programs has been steadily dwindling over the past few years. From approximately 40 lakh students in 2016–17, the number fell to 36 lakh in 2020–21. Additionally, the seat vacancy in engineering colleges reached a staggering 45% in 2020. These numbers raise pertinent questions about the future of engineering education in India and the factors contributing to this downward trajectory.

Reasons Behind the Decline –

  1. Lack of Job Opportunities in Core Engineering Streams: One of the primary drivers behind the decline in engineering enrollments is the dearth of job opportunities in core engineering fields such as civil, mechanical, and electronics and communication engineering (ECE). Even in the coveted computer science stream, job prospects for fresh graduates have seen a significant downturn. Emerging fields like artificial intelligence, data science, and blockchain offer more promising career avenues, drawing students away from traditional BTech courses.
  2. The Diminishing Value of a BTech Degree: The perception that a BTech degree guarantees a secure and lucrative career is increasingly being challenged. Tech companies are now placing greater emphasis on specialized expertise and advanced qualifications. Consequently, possessing only a BTech degree may no longer suffice for landing coveted roles in the IT sector. Employers are seeking candidates with post-graduate degrees or specialized certifications, signaling a shift in the job market’s demands.
  3. Diversification of Career Choices: Unlike in the past, where engineering was often viewed as the default career path for Indian students, there has been a significant diversification in educational and career choices. Management, law, and science courses are witnessing a surge in enrollments, reflecting a broader shift in societal perceptions of success and fulfillment. As India’s economy evolves, opportunities in diverse fields are expanding, empowering students to pursue their passions and interests beyond the confines of engineering.
  4. Financial Considerations: Pursuing an engineering degree has become increasingly expensive, with private colleges charging exorbitant fees. The return on investment (ROI) for engineering education has also diminished, making it less appealing, particularly for students from lower and middle-income families. As a result, many students are opting for more affordable degree programs or investing in skill enhancement courses that offer better prospects for employment.
  5. Outdated Curriculum: Another critical factor contributing to the decline in engineering enrollments is the stagnant curriculum prevalent in many institutions. Despite rapid advancements in technology and changing industry requirements, the syllabus for BTech courses has remained largely unchanged for decades. This disconnect between academic offerings and industry needs renders engineering education outdated and less relevant in today’s dynamic job market.


The Changing Landscape of Education and Careers

In light of these developments, it’s evident that the traditional narrative surrounding engineering education in India is undergoing a significant transformation. Students are increasingly questioning the value proposition of a BTech degree and exploring alternative paths to success. The emphasis is shifting from mere academic qualifications to practical skills, innovation, and interdisciplinary knowledge.


Navigating the Future

As we navigate this evolving landscape, it’s crucial for policymakers, educators, and industry stakeholders to adapt to the changing needs and aspirations of Indian students. This entails revamping educational curricula to align with industry trends, promoting vocational training and skill development initiatives, and fostering a culture of innovation and entrepreneurship.

Moreover, addressing the underlying issues of affordability and accessibility in higher education is paramount to ensuring equitable opportunities for all aspiring engineers and technologists. By fostering a conducive environment that nurtures talent and encourages exploration and creativity, we can pave the way for a more inclusive and dynamic future for India’s youth.

In conclusion, while the decline in Indian students’ interest in engineering may seem alarming, it also presents an opportunity to reimagine and revitalize our approach to education and career development. By embracing change and embracing diversity in educational and career choices, we can empower the next generation to thrive in an ever-changing world.


Read our previous blog on Best SAT Coaching Centres in Hyderabad for detailed overview on SAT Coaching centres in Hyderabad.



Continue Reading

Career Opportunities

How to Become an Interior Designer: A Step-by-Step Guide



How to Become Interior Designer

# How to Become Interior Designer: A Step-by-Step Guide

If you are searching for how to become interior designer in 2023. Read my in-depth article on interior designing career, salary, scope, jobs and business opportunities.

Interior designing is the growing industry globally now.

Have you always had an eye for design and decorating? Do you love picking out furniture, paint colors, and accessories that bring a room to life? If so, a career in interior design may be perfect for you. Interior designers work with clients to design aesthetic and functional spaces, from homes to restaurants to office buildings. It’s a fun, creative career that allows you to help people make their properties beautiful.

This blog post will walk you through the main steps for how to become an interior designer. We’ll cover the education you need, skills you should develop, and work experience that can set you up for success in this field. Read on to find out if a career in interior design is right for you!

How to Become Interior Designer

## Step 1: Earn a Degree in Interior Design

The first step to becoming an interior designer is getting the right education. Most employers look for applicants who have earned at least a bachelor’s degree in interior design or a related field like architecture or studio art. Common courses in an interior design program include:

– Principles of design
– Drafting and technical drawing
– Textiles and fabrics
– History of architecture and furnishings
– Lighting design
– Space planning
– Building codes and regulations

Many aspiring designers earn master’s degrees for additional training in areas like business administration or project management. An internship completed during your education also looks great on a resume.

## Step 2: Develop the Necessary Skills

In addition to formal education, interior designers need certain skills to succeed. Many of these you can start building even before you enroll in a degree program. Helpful skills include:

– **Creativity and imagination** – Interior designers need to dream up aesthetically pleasing spaces that also suit the needs of clients.

– **Communication** – Designers must listen to clients, understand their goals, and translate those into physical spaces. Strong verbal, written, and visual communication skills are essential.

– **Business savvy** – Interior designers either work for a firm or are self-employed. In both cases, they need some business, marketing, and accounting skills.

– **Artistic ability** – Being able to sketch design plans by hand or on the computer is important for interior designers. An eye for spatial relationships, color, and materials is also key.

– **Project management** – Designers juggle multiple projects and deadlines simultaneously. Strong organizational skills keep everything on track.

## Step 3: Gain Relevant Work Experience

Interior design is a competitive field, so work experience gives recent grads a leg up. Entry-level jobs for aspiring designers can include:

– **Design assistant** – Work under senior designers to help with project tasks like sourcing furnishings, creating mood boards, or preparing design plans.

– **Home staging** – Use principles of interior design to style model homes or properties for sale.

– **Kitchen and bath design** – Focus on the details for these important home spaces.

– **Retail sales associate** – Sell furniture, lighting, or home décor while learning about products.

– **Decorating assistant** – Help professional home stagers or redesigners with projects.

Any of these roles allow you to apply design knowledge, work with clients, and start building a portfolio.

## Step 4: Get Licensed

Licensure protects interior design clients by ensuring designers have the necessary education and experience. It also enhances the status and credibility of the profession. Each state sets its own requirements, but often include:

– Minimum number of years of education and/or work experience

– Passing the National Council for Interior Design Qualification (NCIDQ) exam

– Completing continuing education for license renewal

Review your state or province’s specific licensing rules before applying. An interior design license allows you to call yourself a licensed, registered, or certified interior designer.

## Step 5: Consider Specialization

With a degree and work experience under your belt, you can focus your career more narrowly if desired. Some common interior design specialties include:

– **Residential** – Design private homes, apartments, condos

– **Commercial** – Offices, retail stores, hotels, and other public business spaces

– **Healthcare** – Hospitals, doctor’s offices, elder care facilities

– **Hospitality** – Bars, restaurants, casinos

– **Institutional** – Schools, churches, government buildings

– **Universal design** – Spaces accessible for all ability levels

Choose a specialty that aligns with your personal interests and talents. Over time, a niche will help you attract ideal clients.

## Step 6: Start Your Interior Design Business

Eventually, many interior designers open their own firms. This allows the greatest creative freedom and ability to set your own rates. Things to keep in mind when starting an interior design business include:

– Choose a company structure like LLC or S-corp

– Develop a business plan and marketing strategy

– Secure necessary small business loans or financing

– Rent office space and purchase equipment

– Set up bookkeeping, payroll, and other systems

– Hire administrative and other support staff as needed

– Build up a portfolio and client base

It takes time to establish a successful interior design firm. Joining an existing small firm for a few years can provide invaluable experience first.

## Conclusion

Becoming an interior designer requires dedication but offers incredible rewards. if you are searching for How to Become Interior Designer in 2023, contact us for guidance If you have both left-brain and right-brain strengths, enjoy being creative, and want to help people live happier and healthier, this could be the perfect career choice. Use the steps in this blog post as your guide for how to become an interior designer. With passion and persistence, you can turn your design dreams into reality.

Continue Reading

Career Opportunities

Career Opportunities in Video Editing



Career Opportunities in Video Editing

Career Opportunities in Video Editing

If you experience-enhancing uncooked pictures to inform a charming story, do not forget to pursue a video-enhancing role. These specialists intently assess recordings filmed with the aid of using digital dig cam operators and edit the scenes collectively that satisfactory healthy the desires or imaginative and prescient set up with the assistance of using the director or client. There are many regions you may paintings in that assist you in creating enticing films that train or entertain viewers. In this article, we assess what a profession in video enhancing is, what they do, abilities to have, and professional fields you may pursue.


What are Career Opportunities in video editing?

A profession in video enhancing is an activity that includes using each technical and innovative ability to acquire and reduce recorded substances right into a visually attractive and unique format. Most personnel who paintings in video enhancing locate first-class images, clips, and angles to speak and produce a brand’s message to its audience. These careers can also contain placing collectively audio and visible clips that teach visitors on many subjects, like enterprise topics, classified product ads, or information updates. Some video editors additionally paintings with the leisure enterprise, developing unique films for short films, cinematic productions, or webisodes.


What does a video editor do?

A video editor reviews and sifts through raw footage to find shots and clips that tell a valuable story on screen. They may remove unusable footage and locate clips to rearrange into a flowing and visually appealing sequence. Many of these professionals use video editing tools to assemble the footage, visual effects, dialogue, and sound in a way that meets the client’s, company’s, or director’s expectations and visions for the project. After editing, the video editor may present the final product to the director and apply changes according to their feedback.


Other responsibilities of a video editor include:

  • Reviewing raw video footage to create a shot list
  • Using editing software and techniques to arrange and manipulate video footage
  • Coordinating with the director to understand their vision for the final product
  • Adding dialogue, music, sound effects, transitions, and graphics to improve scene value
  • Doing sure the project follows a flowing and comprehensive sequence
  • Developing the final cut and presenting it to directors or clients by its deadline


Video editing skills

Many video editors have robust know-how and revel in using different video-enhancing software program tools. Being fluent in those applications lets you successfully reduce and edit pictures to offer a short, very last product for the consumer or director. These experts also use a strong interest in elements to ensure every transition and scene is unique and smooth. Some customers or administrators may also offer you large quantities of pictures to sift via and edit inside tight deadlines, making time-control and venture prioritization critical abilities to have as well. Other not unusual place video enhancing skills can include:

  • Organization and time-management abilities
  • Adaptability
  • Problem-solving and necessary thinking skills
  • Self-motivational abilities
  • Communication and interpersonal abilities
  • Creativity and artistic abilities
  • Technical skills


Career fields in video editing

Depending on the type of tasks you’d like to complete and the productions you’d like to make, there are a wide variety of areas you can work in as a video editor. Here are standard career fields in video editing:


Film editor

Film editors generally paintings on set for movement pictures, short movies, or unbiased movies. They typically collaborate with the director, cinematographer, and sound editors to collectively edit scenes that meet their expectancies and inform the tale they may be looking to convey. Many movie editors spend hours looking at uncooked photos and identifying which clips to apply with the very last product. They might also study the script and communicate with the director to ensure the previous image aligns appropriately with the tale advising. Some movie editors go to the set through filming to recognize the scene’s cause earlier than modifying it.

Television studio editor

Many Television studio editors paintings for large or nearby manufacturing corporations and collect photos for plenty of TV formats, like scripted sitcoms, documentaries, education movies, or tune movies. They regularly pair these video photos with sound effects, tunes, and different computer graphics to make it extra wonderful for visitors to watch. Since full episodes air near collectively inside every season, TV studio editors regularly function beneath strict time limits and have to put up error-loose very last merchandise. Some TV editors oversee the layout, digital dig cam angles, lighting fixtures, and sound indicate all through filming to make sure they align with their edited photos.


An animator uses equipment and strategies to expand transferring pictures and testimonies advised as cartoons. Many animation video editors may create those pictures for huge tasks like movies, TV indicates, video games, or commercials. They’re generally chargeable for growing numerous characters, historical past layout, or scenery. Many animators maintain incredible technical abilities as they regularly create those compelling pictures through movement, seize facts, and video animation equipment. Most of those experts generally draw those pictures and attempt to capture them as a lively photo the usage of their software program system.

Broadcast engineering technician

A broadcast engineering technician operates specialized equipment and system objects to reinforce and alter the readability of sounds, and pictures visible on TV indicates and information stations. Many of them paintings intently with different sound engineers to apply system objects like frequency analyzers, satellite TV for pc receivers, and audio blending consoles. They may take photographs for information stations to edit audio clips, b-roll, and pictures in a compelling way to tell visitors of nearby or countrywide information. Some can also conduct regular exams to ensure the last merchandise has excessive video and sound quality.

Marketing video editor

Most video editors who paintings for advertising and marketing groups generally make educational, informational, and tasty promotional merchandise for goal audiences to view. If those experts photograph smaller modifying groups, they’ll seize the photos and edit them independently. They may create plenty of video modifying tasks, from marketing and marketing campaigns to product demonstrations to academic movies. Most advertising and marketing video editors take a look at and comply with an organization’s emblem suggestions to make sure it meets the vital requirements, suits the emblem’s photo, and represents the organization accurately.


Continue Reading